In November 2021, FML artistic consultant Ruan Yuelai curated an artistic team-building event for Publicis Group, innovatively blending thematic lectures with hands-on workshops. Guiding corporate participants in selecting experimental media materials and graphic compositions, Ruan orchestrated collaborative art creation through rhythmic principles of formal aesthetics. The event culminated with international artist Assadour Markarov’s masterclass, where he deconstructed his creative evolution and demonstrated rhythmic articulation across media – transitioning from figurative to abstract expressions, planar to dimensional configurations – redefining aesthetic cadence in material-based art practice.
法国阳狮集团（Publicis Groupe）
Publicis Groupe: A Paris-headquartered global leader in advertising and communications since 1926, standing alongside WPP and Omnicom Group. Renowned for its portfolio including Leo Burnett and Publicis Media, the conglomerate spans advertising creativity, media procurement, digital marketing, public relations, and data consultancy. Through strategic acquisitions like Sapient and Epsilon, it has cemented digital transformation leadership, delivering AI-driven and data-centric solutions. With operations in over 100 countries and a workforce exceeding 80,000 professionals, Publicis powers global enterprises such as Coca-Cola and Samsung, pioneering the convergence of integrated marketing solutions and disruptive technologies.
The speaker, Ruan Yuelai, shared a thematic lecture with the enterprise team
The creative process of the enterprise team
The creative process of the enterprise team
The speaker provided on-site guidance on creation
Workshop event site
Group creation achievement display
Group creation achievement display
Group creation achievement display
Display of achievements and sharing of creations
Display of achievements and sharing of creations
